MARKETING QUESTIONS

Marketing Questions

Marketing Questions

Consumer Buying Behavior Abuse

What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. So we have a problem, our DVD player no longer works and we need to buy a new one. What's the solution? Yes go out and purchase a new one, but which brand? Shall we buy the same brand as the one that blew up? Or stay clear of that? Consumer often goes on some form of information search to help them through ...