Marketing Problem

Marketing Problem (Strategic Question)

What can Facebook do to increase ad revenue in 2014 by 50% from an estimated $6.7 billion in 2013 to at least $10 billion in 2014?

Alternative Ideas

The motive of this paper is to provide different alternatives that how facebook ad revenue could increase. Therefore, in this regard, different alternatives have been mentioned for the readers to get better understanding.

Following are the different ideas through which facebook ad revenue could increase;

Appropriate Ad mix

Facebook nature is that it always keeps looking to push new areas of revenue especially in improving the ad revenue. Therefore, in this regard, ...