MARKETING PLANNING MANAGEMENT AND CONTROL

Marketing Planning Management and Control

Nokia Company

[Name of the Institute]

Introduction3

Analysis of Future Analysis using PEST Analysis3

Economic Challenges4

Social Challenges4

Portfolio Models5

Usefulness of the Product Life-cycle Model6

Ansoff Portfolio Model9

Segmentation11

Products depending of Demographic Segmentation12

Targeting Strategy13

Conclusion13

References15

Marketing Planning Management and Control

Introduction

Nokia deals in the communication industry and provides people with cellular phones. It is leading the mobile communication sector and has its products available all over the world. Since its inception, Nokia has evolved and brought continuous changes in its products. They cater the needs of customers by providing them with innovative and creative products and services. Aim of Nokia is to provide customers with innovative and differentiated products and services. The continuous innovation has helped Nokia in attracting millions of loyal customers. Nokia is leading the mobile communication industry dealing with its competitors. Nokia has taken advantage of growing and advancing technology. Nokia is the multinational telecommunication giant connecting more than 1.3 billion people across the globe. It is a global brand, which has millions of users all over the world.

Analysis of Future Analysis using PEST Analysis

The immense growth and development of Nokia Company in the mobile communication industry is a result of its innovation and creativity. They aim to fulfill the needs of customers by providing them with products exceeding their level of expectations. Nokia Company has evolved with the passage of time focusing on the external environment and its needs. The company has to deal with the competitors competing in the market. There are certain challenges that the company will face in future as the world, and the environment of the business is changing continuously. There are various factors that have an impact on the business, especially on mobile communication industry.

Economic Challenges

The economy of countries is changing continuously due to various reasons. There are various factors that have an impact on the economic conditions of the nation. The economic condition exerts pressure on the several businesses operating in the country. In UK, the mobile communication industry is growing rapidly. The players competing in the cellular industry have to make sure that they focus on the changing needs and demands of customers. The change in economic rates exerts pressure on the business. Although, the global conditions have shown progress and growth in 2012 as compared to the previous years, but the existing credit and financial crunch prevailing UK are a threat for Nokia Company. If the company does not focus on achieving sustainability and growth in the coming years, it can face difficulties in managing and sustaining its position in the industry. The recent debt crises in UK are seemed to produce economic uncertainties due to which the stability of the market remains questionable by the analysts. Thus, the economic conditions are not so good for Nokia and the prevailing economic crises across the world are posing challenges in conducting business in different regions of the world (Lange, 2004, pp. 62-78).

Social Challenges

Nokia Company is a global business, which is producing and designing its products keeping in mind the needs and ...