Marketing Plan: Zoom Mobile Oil Services

Marketing Plan: Zoom Mobile Oil Services



Marketing Plan: Zoom Mobile Oil Services

Executive Summary

This marketing plan discussed on the detailed evaluation and all the marketing management planning strategies, viz a viz aligning the financial and costing structure simultaneously.

In the situation analysis, the highlight is the core objective of Zoom Mobile Oil Services to define the company in eyes of its valued customers as core mobile services company for fleet vehicles maintenance and other utilities in normal running of a vehicle. In broader marketing scenario, the latest costs reflecting towards profitability of the company.

The marketing summary highlights the variations of customers with different numbers of vehicles. It also identifies the target market of Zoom is the vehicles of employees of companies, along with perceiving the companies about Zoom giving excellent vehicle maintenance at lower costs curtailing benefits for the company.

The SWOT (internal and external market analysis) of the Zoom describes that its strength is in-front oil change, offer lower prices to larger vehicles, hard line sales strength; opportunities identifies contracting large volumes of fleets, brand awareness resulting to customers enhancement, and value added services to customers. Weaknesses as unknown company profile to customers, limited financing and resources to sustain business, obstacles due to brand awareness and business establishment; threats are competition from direct available competitors, oil price increase affecting business profits, and competition from external resources along.

The competition is described in both direct competitors as well as indirect competitors to Zoom Mobile Oil services. It highlights on how Zoom differentiates itself from its competitors in terms of quality, profits, and services it provides to its customers. On the spot services instead of employees, formalities lead to quick service delivery to save time and satisfying customers. Other point of differentiation can be giving discounts on oil products/services ...