Marketing plan of S-Mart

Marketing Plan of S-Mart

Introduction

S-Mart serves as a new departmental store which offers a range of new products to its customers. It has also got popularity in initial months of its opening. S-Mart has also an online distribution store through which they fulfill customer's needs. They have a computerized system of tracking through which they can keep a record of their store's inventory. They have also introduced a wireless system through which they can get more customer satisfaction ( Berry, T, 2009).

Situation Analysis

It involves SWOT analysis, market analysis and competitor analysis of an organization.

SWOT Analysis

SWOT analysis of S-Mart is as follows. SWOT is an abbreviation of Strengths, Weaknesses, Opportunities and Threats.

Strengths

S-Mart is a chain of small departmental stores but with efficient capabilities of managing merchandise and inventory. They have a physical existence, so that they can serve customers all the time. They are giving products to their customers at a discount price. Thay have adopted cost leadership strategy through which they can enjoy high level of profits aand helps in reducing operational cost. S-Mart sells products mostly related to consumer goods or households, so they are trying to have stable economic growth. S-Mart buys merchandise in bulk which is available in their stores by 24/7so that customers do not face inconvenient while asking for a product. S-Mart is also catering a large amount of customers by fulfilling their needs by providing them a wide range of products. S-Mart has planned to open new stores all over the world in order to gain competitive advantage.

Weaknesses

S-Mart has little differentiation in its products as compared to its competitors. S-Mart is not offering something new to its customers. S-Mart is also expanding and opening new stores that is why its expenses are increasing day by day.

Opportunities

S-Mart is expanding rapidly, they ...