Marketing plan of Dichloroacetate

Executive Summary

The main purpose of this paper is to develop a marketing plan for a cancer cure in Canada. The cancer cure selected in this paper is Dichloroacetate. The marketing plan for this product is comprised of the external and internal environmental analysis of the company, and the trends in the pharmaceutical industry. The marketing plan also includes the description of the product and the different strategies including the target market and positioning strategies. The marketing plan also covers different contingency plan, and the marketing research objectives. In short, this marketing plan is the complete description of the products, and the strategies through which it is targeting its market in order to get an edge over its competitors. The paper makes an analysis on the healthcare industry, and the major rulers in the healthcare industry. In order to mention the analysis on the healthcare industry and the major competitors and threats of the health care industry Porter's five forces model and PESTLE analysis have been used. By discussing the SWOT analysis, this paper highlights the strengths, weaknesses, opportunities and threats prevailing in the industry. Later on, the different marketing objectives and the financial objectives have also been discussed in this paper. The paper also highlights the mission and objective of the Dichloroacetate. The control section in this paper discusses the ways through which the product will be evaluated and its results will be controlled.

Marketing plan of Dichloroacetate

The abbreviation of Dichloroacetate is DCA. It is the chemical compound made up of the formula CHCl2COOH. The DCA acid is used for the cure of cancer. This drug is a nontoxic drug which has its effectiveness in the cur eof cancer.

2.0 Situation Analysis

Dichloroacetate is starting its operations in the Canada market. It is necessary to design the comprehensive marketing plan for the product which can be helpful for the product to gain profitability and success. Dichloroacetate is a best quality cancer cure in Canada. At the time of the introduction of product, it is necessary to conduct the situational analysis of the pharmaceutical industry of Canada. The situational analysis can be conducted through the PEST analysis.

Research and development department is a very key concept in analyzing the competition of the industry. Therefore, for any industry it is necessary that, its research and development department should be feasible (Arrow, 2000). The pharmaceutical industry is comprised of highly risky and expensive research and development department. The research and development (R&D) department of the pharmaceutical industry is lengthy, and the competition is very intense. The situational analysis of pharmaceutical industry in Canada can be discussed with the description of Porter's Five Forces Model.

The threat of entry of new competitors (new entrants)

The pharmaceutical industry of Canada is facing problems of entry of new competitors. The new competitors are entering in the industry, thus increasing the competitive trend in the market. There are many drugs and the treatments for cancer used in Canada like chemotherapy, radiation therapy and hormonal drug ...