Marketing Plan: Measuring Customer Satisfaction



Marketing Plan: Measuring Customer Satisfaction

Advertising Strategy

Internet marketing can play an essential role to support the advertising strategy of our company. Analysis of past few year histories of the company show that rate of competition will be increased at a rapid rate in the near future. Thus, to cope up with the competition, and maintain the different position in the international market, company will have to utilize the information technology and tools extensively. Over the past few years, as the real time systems and network infrastructure systems have continued to become real time, online marketing and the relevant concepts have gained wide popularity all around the world. Internet marketing do not only support and enhance the business models of the companies, but also provide significant facilities to the consumers. Surveys show that while working on internet, people continue to traverse between the social networking, informative and the work related websites; hence we would get the best advertising opportunities while capturing people's attraction over the internet.

Internet marketing can simply be defined as the act of marketing the products or services over the internet (Charlesworth, 2009). This marketing strategy has got wide popularity among the marketing techniques, over the past few years with the advancements in information and communication technologies. Our internet marketing activities would not only include putting advertisements on the websites, but we would also engage in marketing through the emails and other wireless media. Internet marketing involves the combination of marketing concepts and the internet technologies.

Various types of internet marketing are widely used these days. Some of the types which we intend to use are as follows:

Display Marketing

We will use third party websites for placing the online banners about our product/ services. This strategy would help us in diverting the prospective customers from third party website to our own. Once the prospective customers would enter the company's website, they will start getting awareness about our beverages and spices. Our marketing team will place attractive product or discount offerings on the banners so that more population would come to our website. This would significantly help in increasing the sales and promotion of existing as well as new products.

The display marketing has become more beneficial, with the increasing interest in social networking. In addition to display the banners to these sites, we would also optimize the marketing process by targeting our customers. For example, by using ...