MARKETING PLAN FOR GOOGLE GLASS: MEASUREMENT Marketing Plan For Google Glass: Measurement



Marketing Performance Measurement and Management

Marketing Performance Measure and Management

Introduction

Since the Google glass is product orientated rather than market orientated as it has been developed to give the market something new that they did not expect, rather than coming up with a product which has been built after getting customer insight. It is very crucial for Google glass to establish such metrics which would allow them to gauge whether their product concept has been successfully accepted by its target market.

Since the target market of Google glass consists of initially ...