Marketing Plan Final

MARKETING PLAN FINAL

Marketing Plan Final Phase

As Apple is one of the biggest companies operating in the business market, it is very important that marketing strategy plan should be according to the company's standard. In order to get the competitive advantage and increase in the product profitability, it is very important that the product is launched and advertised properly. The promotional and place related strategies are mentioned below. Apple will be introducing the new iphone range which will consist of iPhoto, iMovie, Pages, Numbers, and Keynote.

This will be effective for the users as it will help them in becoming creative and familiar with the advance technology. The product I-Save Screen Protector has been developed by the company Screen-Covers Co. It is basically a generic screen protector whose height is about 4.4 inches and the width is about 2.31 inches (Perreault, 2011).

Place and Promotional Strategy

In order to market the product namely I-Save Screen Protector, it is very important that the product shall be targeted towards a selected population. As I phone has catered the market globally, the initial target market will be United States and European region, and after a week, the product will be targeted towards the Asian and Middle East region.

The company has estimated that out of the total smart phone users, the market share of the Apple's I-phone is about 25% which has decreased because of the past years increase in the competition. So company will be targeting a related low pricing strategy this time to get the competitive advantage and increased market share (Teece, 2010, pp. 172-194).

Marketing Mix

Target Market

As the product I-Save is targeted towards the middle and middle upper class, the pricing of the product will be not that high. This class consists of professionals who utilize portable devices to coordinate their busy ...