Marketing Plan - Coke Zero

Marketing Plan - Coke Zero

Introduction

The history of Coke has always found fascinating. A tonic of the last century as a medicinal drink is born, becomes the most popular soft drink and go to pass through his eyes the whole history of the twentieth century is an argument almost movie worth seeing.

The key to business success of Coca-Cola is the confidence of consumers and customers in their products. And this success is largely due to two aspects: one is the constant concern to try to make the products meet consumer needs, and another aspect is the strict quality standards that Coke has always made it in their products and its production processes. Therefore, the following essay is going to analyze the marketing strategy of one of the products of Coke that is the Coke Zero.

Discussions

Background of Coke Company

It was May 5, 1886 when a 54-year veteran pharmacist named John Pemberton created the formula for Coca-Cola building on the success of the famous Vino Mariani; an alcoholic beverage based invigorating wine and macerated coca leaf, made in 1863 by the Italian chemist Angelo Mariani.

The brand name and logo design, Coca-Cola was in charge of accounting pharmacist, Frank Robinson, and initially the Coca-Cola was introduced commercially as "an effective tonic for the brain and nerves", following the lead of the wine Mariani. It is said that one day there came a man with a severe headache to the pharmacy that sold Jacob syrup from Coca-Cola mixed with water and wanted instead of adding water, add soda. The man drank his cup for a nickel (5 cents at the time) and thus was born the Coca - Cola bubbles as we know it today.

Throughout the twentieth century, Coca-Cola is the beverage of extracts, has been a vehicle for expansion of American culture worldwide and the company is present in 232 countries, with even more locations that the UN itself. (Carlsson.2003)

One of its latest innovations, with great success around the world, Coca Cola ZERO, is the biggest launch of Coca Cola in recent years. Coca Cola Zero is the unique flavor of Coke but that is very rich and very modern with an image as this led to young people seeking ZERO SUGAR, but wants to keep up the great refreshing taste of Coca Cola.

Situational Analysis

Description of the Product

Coca-Cola Zero presents an innovative blend of ingredients based on the highest power technology, has no preservatives and is an excellent choice. Coca-Cola Zero is a beverage produced by the company The Coca-Cola Company, which is a version of Coca-Cola without sugar. His slogan in the U.S. is "Zero calories", but in other countries is "zero sugar".

Coca-Cola Zero is the new product with which the bottler said it will offer its customers the full flavor of its regular version, but without the calories. Coca-Cola Zero is intended for young people who care for sugar consumption, and while they do not want to give up the authentic taste of ...