MARKETING PLAN AND CRM

Marketing Plan and CRM

Marketing Plan and CRM

Introduction

New Jersey Sports Clothing is a new apparel store that will serve the local community for all their sportswear needs. As the name suggests, it will provide all sort of sportswear including clothing, belts, accessories, and shoes. Pictures will be uploaded at the website for each of the items, along with their price tags. People can buy those products with one simple click. Our unique preposition is to provide high quality products to the local community at the relatively lower price. The local communities which consist of sports enthusiast I feel is under served and our store can exploit this opportunity to enter in to the market with favorable in store conditions and great service.

Key Success Factors for New Jersey Sports Clothing

Ability to control stock on hand: Stock control is important for operators to avoid oversupply and shortages in inventory.

Having a clear market position: Market positioning projects a clear and consistent image of the company.

Production of goods currently favored by the market: Stores that stock clothing items within current fashion trends are more likely to entice customer spending.

Experienced work force: Quality customer service is an important factor to a customer's shopping experience and can influence purchasing decisions.

Attractive product presentation: The website and product display must encourage customers to purchase and reinforce our company image.

External competition for the New Jersey Sports Clothing

New Jersey Sports Clothing is affected by competition from substitutes, such as the menswear section in department stores, which accounts for 14.0% of industry revenue. Specialty, New Jersey Sports Clothing competes with department stores that have built strong brand names, like Target, Sears, Macy's and JCPenney, and have a longer consumer reach. This driver is expected to increase slowly during 2012, posing a potential threat to the New Jersey Sports Clothing.

Customer Relationship Management

Customer ...