MARKETING PLAN

Marketing Plan for Product/Service Launch



Marketing Plan for Product/Service Launch

Industry Overview and Analysis

The wireless telecommunications commerce worldwide has developed rapidly. The wireless penetration rate as at February 2002 was roughly 62 percent, which comprised more than 12 million wireless clients. And as asserted by Telecommunications Industry Reports, services market will boost by 6% moreover and an alike development is forecasted for the upcoming year; this resonates detail that wireless telephone services is highly comparable and stilling increasing fast (Taylor & Harper, 2001, 35).

The telecommunications market is undergoing a stage of increasing competition, not only for the entry of new players (virtual operators, resellers minutes wholesale ADSL service) but by the convergence of technologies and services that blurs the boundaries between terminals and services between communications and computing. The strong growth can be seen by inherent potential, the high value of diversification by geography and business, the efficient cost structure and the realization of synergies through integrated management of the company (Harfoush, 2009, 24).

Environment Analysis Strengths

The Company's strengths should include an extremely adept mesh capability - both personal (fiber optics), and wireless (including an increasing 3G network) and they also enjoy Wireless exclusivity with 3G phones.Weaknesses

Their weakness could be that 45% of cellular enterprise exactly associated to the I-phone, Limited aim on 4G and a Mass allowance of debt opportunities, Development of 4G mesh, Emerging markets and international expansion. An often cited initial flaw is that when enterprise begins, it has little information and know-how of how a cellular phone scheme really works. So, start-up enterprise has to outsource to commerce professionals in the field.Opportunities

They can have a great opportunity of development of 4G network and can enjoy from emerging markets and global expansion. They can also benefit from development of more exclusive product /service growths in the healthcare industry. The business may possess a customized type of Google seek motor which will enhance broadband services to customers. The tie-up with Google can only enhance emblem, and furthermore presents advocating possibilities for Google (Grinter, 2001, 219).Threats

Also, there are competitor concerns in the identical field, Potential catastrophes or mechanical difficulties that can lead to scheme outages and Weather Changes can result the wireless network (Cody, 2007, 11).PESTEL AnalysisPolitical Factors

Political decisions can impact on many vital areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system.Environmental Factors

As the companies are engaging themselves in producing environmental products, so the company needs to search for the better and more innovative technological resources, the things which are environmental friendly. 

Social Factors

As the population growth rate is very high, most of the population is aging. They have diverse needs, and in order to keep hold with the changing lifestyles and customers needs, company needs to be innovative enough (Ito, 2005, 148).

Technological Factors

More than half of the team should have at least one certification technique along with commercial certification and management projects that include CNE (Certified Engineer Netware), CCDP (Design Professional Cisco Certified Systems), CCNP (Network Professional Cisco Certified Systems), CCIE (Certified Expert Cisco interred Systems), ...