MARKETING PLAN

Marketing Plan

Marketing Plan

Discuss the company's advertising strategy and how it aligns with its marketing goals

The advertising tactics of Frappulicious coffee is that they are using all the promotional and advertising tools to advertise the brand. The company has planned to run a promotional campaign to make the product available throughout the country. Frappulicious coffee aims the advertising campaign as to create stronger ties with consumers and interest in the brand in particular, aged consumers, and men who often avoid drinks. It is also a response to the increasing consumption of the products, whose profits from the sale is slowly catching up with the profits from the sale of beverages with normal sugar content. (Miles, 2003)

The omission in the campaign television advertising as a medium is a manifestation of search by key advertisers of nontraditional methods of attracting customers with variable tastes. The target market of my product, which is Frappulicious coffee mainly, consists of youngsters and between the age of18 and above. This product would appeal to young boys and girls belonging to the middle class and the higher class of the society. The market of this product is a niche market (the market is small but is a real profitable market). Then, while pricing my product would keep in mind the target market. So we can state that the company is looking to target the younger generation and is looking to achieve high sales and profit through the developed strategy. The alignment of the advertising strategy with the marketing goals is that normally which ever product is launched it has the similar advertising strategy at the launch of the product to make it attractive for the customers.

Discuss how the effectiveness of the advertising will be measured

Advertising, as we know today, is an extremely useful tool for a product or brand itself known in the market. The way to be released is done through what we call advertising campaigns. In this traditional scheme, measure the effectiveness of advertising is extraordinarily complex. You have some statistics and "business rules" that indicate that, for example, for every viewer in a particular time, many will see the ad and many will act on it. However, this is practically impossible to measure with certainty. Frappulicious coffee should focus on its branding strategies by heavily promoting itself through print advertising, and providing a community atmosphere in the store. Branding strategy is defined as the new strategy which is linked to the parent strategy. (Simon, 2010)

Since Frappulicious coffee since it has started producing other products. The cupcakes and confectionaries items produced are linked with the coffee's brand name, color which appears prominently in the brand name. It is highly recommended that the parent brand should be strong enough to support the children brand. Since, it is a new company so it should develop strong branding strategies so that the market can grow. This choice of branding strategy is the key factor in the development of the line extension. Additionally, the process of creating the campaign culminates ...