MARKETING PLAN

Marketing Plan

EBCO DEVICES

Introduction

Company Profile

Ebco Devices is one of the leading manufacturers of Flow, Level, Pressure and Temperature Measurement & Control Instruments used for Chemical Process, Petrochemicals, Power Generation, Oil & Gas, Fertilizers, Refineries, Food and Cement Industries etc.They are one of the leading brands in India in their respective field with a remarkable market share and a very well developed customer base. Ebco Devices has evolved from a four man engineering to possibly the best brand in India today in only a short span of Fifteen years. The company has a very respectable and competitive profile in comparison to the market. With a force of around 1500 employees, the company has sales of $750 million annually. Mexico and Canada are the main markets where the company generates its major revenues.

Working Their comprehensive range of products & market penetration speak of their product quality and sincere market presence. From its manufacturing base in (Mumbai), India, Ebco Devices employs people from all over the country involved in product research, development and manufacturing. They regularly work with manufacturing, processing, refining, power, and steam plants to provide sales and support. As a result we have the experience to supply their customers with instrumentation products and control valves along with application assistance to help insure the products they receive meet their needs and expectations. Their objective is to help the customers to ensure that their plant runs safely and efficiently, and also to ensure that unplanned shutdowns and emergency situations are avoided.

International Marketing Plan

The marketing plan built around an organization's needs will ultimately fail. Everything the organization does, it's very reason for existing, rests with the wants and needs of the customer. Therefore, keep the marketing plan for Ebco Devices should be customer-centric and it should plan account for the various target markets identified.Ebco's marketing plan must justify and support their reason to exist and ultimately shape the belief of the constituents into something favorable.

When working with a customer-centric marketing, the company should consider the market they will communicate with. Where these people and what are are they like? What are their current perceptions, needs and wants, and will those variables change by the time an organization implements the strategy? How satisfied are the customers with the service an organization has provided? What do they believe to be true about the brand?

The marketer has to develop the corporate image while building brand equity and increasing awareness of the organization and its mission to any one of its customer segments. In the consumption phase, the marketer needs to enhance customer satisfaction and, at the same time, reinforce the brand in such a way that the customer repeats the desired behavior whether that is to give another gift or to reinforce the abandonment of a negative action. In the post-consumption phase, the marketer has to work to stimulate positive word of mouth among customers and reinforce positive repeat behavior (Campbell, 2001).

Communicate Mission

The mission is the organization's reason for ...