Marketing Plan

Marketing Plan

Summary

Rubber has the most promising revenue in Bangkok, Thailand. In this study, the researcher believes that there is a big and potential issue in order to establish state of the art and advanced factory so that exploring the market of export for traders will be easy. Especially in the globalization's advent and free trading system, this effort will assist and aid local traders for going to be global. The toll service's marketing does not reflect a big issue or challenge. This type of venture had a guaranteed market that wait in the long run . This venture, RubberTech reflects the answer to the needs of customer who desires and wants their rubber processed in world and best class quality along meeting the vision engineering excellence of the company.

Introduction

RubberTech is also known as natural rubber, and it has been one of the most sustainable and viable commodity in, Bangkok, Thailand. The statistical data of agriculture shows that RubberTech manufactures around 700 to 800 metric tons of raw rubber in a month. In the market world, prices have been steadily increased after 2004. It has been observed that the prices of procurement have reached all time high as per 60 Kilo. The RubberTech is a Thai Rubber Manufacturing company founded in 1986, located in the city of Bangkok, Thailand for 25 years, specializing exclusively in the development and production of compounds, seals and rubber parts in general, black and colored, facing the various segments of the manufacturing industry, such as assemblers, food, mechanical, and oil (Li et al. 2010).

It is also available for smaller demands, offering the market the diversity of applications that meet most of the requirements of the business sectors that require industrial parts to be developed from drawings or samples (Act 2004).

Moreover, RubberTech rubbers, also produces compounds based formulations provided by customers, as well as the development of projects in technical parts, the pressing process and the like, where evaluates and executes because owning proprietary technology.

However, since its inception the company Manufacture of Rubber, RubberTech sought to differentiate themselves by always having as a goal the pursuit of excellence in its products, always centered their efforts on quality, flexibility and service to its customers, with the end, to obtain a continuous activity in the market due to reliability that its customers always placed in their service delivery.

However, we have a mission to serve our customers with the primacy of seriousness, regularity, promptness, satisfaction and quality in the manufacture and development of parts and technical projects in rubber (Kim 1993, p.53).

There are many other small and medium size farmers that have ventured into the plantation of rubber in order to catch up the high and increasing demand of rubber both in the export and local market. By highlighting these facts, researcher has observed and explore the idea that there will be a certain opportunity for the purpose of establishing a state of art crumb rubber, and it dewatered and processed the facility that fulfill the international ...