Marketing plan

Marketing plan

Introduction

Technology in mobile phones and electronic gadgets are increasing every day. Everyday, telecommunication companies manufacture newly and high tech products, which has some new and valuable features. This attracts the user to update their cell phones to the latest trend. However, most of us are not aware of the fact that many people throw away their cell phones and mobile, after a year, which go out of trend. People are not aware that the single battery of the mobile phone contains mercury that can pollute air and water. Most of the ground water is polluted with the mobile batteries. (Peter, 2006)

Many developing nations think that the increasing IT products are a global problem which is harming the environment. A recent study was conducted which states that production of mobile phones will be doubled by 2020, adding 1.4 billion tones of carbon dioxide into the atmosphere. Therefore, many companies are manufacturing environmental friendly mobile phones to protect the atmosphere. The environmental friendly mobile phones will bring revolution in the technology world and will attract more customers. Since people are becoming aware of the global issues, this product will benefit the market of Australia and its usage will tend to increase.

Discussion

SWOT Analysis

SWOT analysis is an important component of the m marketing plan. It helps in identifying the strengths and weakness of a product. It also illustrates the opportunities and threats. Now we will examine the strengths, weaknesses, opportunities and threats for environmental friendly mobile phones of Nokia. (Oster, 1994)

Strengths

It has the largest network of distribution than any other company; therefore it will help in selling the environmental friendly mobiles.

Environmental friendly cell phones will help in protecting the environment by offsetting the omission of carbon dioxide.

Nokia cell phones account more than half of the global mobile market and have the largest share.

It is one of the largest valuable and recognized brands in the mobile phone market.

High commitment to research and development, with spending more than three time s at its peers.re sale value of Nokia mobiles are higher compared to other companies.

The environmental friendly mobile phones have all the features and the accessories to become the top brand of the market. (Sadler, 2003)

Weaknesses

Other competitors such as Samsung and Motorola have already developed environmental friendly mobile phones, making it difficult for Nokia to sell its product in this competitive environment. (Ketels, 2006)

The prices of other mobile phones of Nokia are higher, which is why low class people are unable to purchase them.

The declining profits of Nokia phones in the last years.

Due to the large size of Nokia, it has lost the ability to cater every customer demand and taste.

Employee dissatisfaction and lack of motivation within the workers working in the organization.

More sophisticated and efficient competitor cell phones are available, with more efficient software and peripherals.

The price is also a crucial factor in deciding not to by Nokia cell phones.

Opportunities

The strategic partnership with Microsoft has given an opportunity to Nokia to produce and manufacture new and latest products. (Earl, 1996). 

It has advantage over its ...