Marketing Plan

Table of Contents

Contents

Abstract3

Introduction4

Product and its Features5

Target Market6

Competition7

Core Strategy8

Pricing Strategy8

Promotion8

Channels of Distribution10

Customer Relationship Management11

Conclusion13

References15

Abstract

Today the business world has changed to a great extent. There are a number of industries and the growth of these industries is also increasing year by year. As the number of products and services are increasing, the demand of the consumers is also increasing. The businesses are required to select their products and their marketing and pricing strategies wisely. The SWOT analysis and the PESTEL analysis helps in analyzing the environment while the company can focus on its product related strategies. The Customer Relationship Management is one of the important aspects of business management which helps in retaining and managing the customers. As the relationship, between customers and companies should be very effective.

Marketing Plan

Introduction

Product Development is an important task in the business world. All over the world, every company has their own products or services which are being produced, operated and managed by the company. There are several factors associated with any product or service of the company. It depends on the company that how they are producing goods or services, and how useful are they for the consumers. Consumers purchase only those goods which are satisfying their needs and requirements and are providing them some value. It is necessary for the company to produce their goods keeping in mind the perspectives and needs of their target market.

At the time of launching any new product, it is necessary for the company to analyze the internal and external market. The internal analysis of the market can be done using the SWOT analysis through which the companies Strengths, Weaknesses, Opportunities and Threats are visualized. It is an effective way of analyzing the internal conditions if the company, so that if necessary appropriate changes can be made internally to ensure the growth and development of the company. SWOT analysis helps in strengthening the core values of the company, and also helps in overcoming the weaknesses related to the business. This analysis also helps the company in visualizing the available opportunities and threats so that the company can focus on availing these opportunities and getting rid of the existing threats.

While launching any new product the company also needs to focus and visualize the macro environment or the external environment of the company. For this purpose, PESTEL analysis is helpful as it helps in visualizing the Political, Economic, Social, Technological, Environmental and Legal factors affecting the company. Through analyzing the external environment, the company can see its own position in the market, and it can also help in forecasting the future of their company and its products.

Product and its Features

The product that has been launched in this report is Natural Anti-Wrinkle Cream. This natural cream is made using all the naturally existing herbs which makes the skin good and reduces the existing damage of the skin. 95% of the cream is contains natural ingredients, which are said to be healthy for the skin. This cream is especially formulated for ...