Marketing Plan

[Name of the institute]Marketing Plan

Company's Overview

Pfizer Incorporation is an organization that operates in the pharmaceutical industry. It is a multinational organization. The company was formed in the year 1849. Headquarter of the organization is located in Midtown Manhattan, New York City. Pfizer is regarded as one of the world's largest biopharmaceutical company. If we talk about the portfolio of the Pfizer then it would be revealed to us that among its product line include small molecule of medicines, vaccines and nutritional products. Among its various functions research, discovery, development, manufacturing, packaging and branding of various medicines are also included. The organization has expanded its operation up to 150 countries (DataMonitor, 2011). Social role of Pfizer is also indispensable for the society. Pfizer has taken part voluntarily in a number of projects. Pfizer is a socially responsible organization. It not only plays its social role in the country from where its operations are directed but it plays its part all over the globe. In order to expand its social Pfizer has decided to play its part in reducing the maternal rate in South Africa which is increasing at a rapid pace. In order to perform this function the following part of the paper presents the social marketing plan for the Pfizer. In order to reduce the maternal rate, Pfizer would offer education related to maternity.

Executive Summary of Marketing Plan

This paper presents the variegated aspects of a social marketing plan. In this paper, a social marketing campaign is discussed in great detail for Pfizer. This social marketing campaign is to be launched in South Africa. The main ambition of the social campaign is to run a campaign that would lend a hand in reducing the rate of maternal death. First and foremost an attempt has been made to analyze the overall situation related to the issue that is going on in the country. This paper enlists some facts and figures regarding this analysis of the situation. After analyzing the situation this paper talks about the social marketing campaign by describing the target market and by enlisting the significant objective that this campaign aims to accomplish. The most intriguing and captivating part of the paper is the recommendations that are made related to the product and pricing of the marketing plan. The last part of the paper talks about the financial aspect of the implementation of the social marketing campaign.

Description of the Target Market

A target market is a group of clients or customers that the seller specifically targets its marketing efforts. Careful selection and accurate definition of target markets are essential for the development of an effective marketing mix (William, 2011). A market can be targeted on a number of bases. Selection of the target market for this plan is as follows:

Target Market on the Basis of Demographics

Healthcare Facilities, Hospitals and Healthcare Practitioners

Healthcare facilities have shown an irresponsible role when it comes to reducing the rate of death of pregnant women. They should be targeted and should be asked to do their duty ...