Marketing Plan

Marketing Plan

Branding strategy

Developing a brand strategy is one of the most difficult and essential task to perform while launching a new produce t or service. It is considered as one of the biggest challenge for any organization. It is a vital step as it helps to create recognition in the eyes of customer.

The expression of the brand which includes trademark, communications visual appearance is known as its brand identity.

Domestic and international Branding strategy

We will be targeting the international students. The international students are not only studying but at the same time work as well. Therefore, we will be branding our E coupons so that they can have food in restraints at a cheaper price. We will have contracts with many social networking sites, so that students can gain access to our website. This will help us to create brand recognition in the mid of our customer. The USP of our E coupons will be the cheap food in restraint offered to international students. We will use billboards, social networking sites and other email accounts site so that we can deliver our message to the target audience. This will help us to cater both domestic and international students. (Birkin, 1994)

Optimum pricing strategy

The pricing strategy should be such so that optimum profits can be achieved. Our company will market the coupons and will use its price to signal high quality so that we could become the market leader. We will use the value based pricing method. The price will provide value to customers compared to the relative products. We can also place promotional discount on coupons to attract customers. (Estelami, 1997).

Pricing strategy to support branding strategy

The pricing objective of our company would be quality leadership. According to this objective, we will focus on high quality and low price. We will try to position our brand and price in such a way that it will be differentiated with the rest of the alternative products.

Distribution channel analysis

We can use various distribution channels to deliver our product from our company to the end customer. The distribution channel of our organization will include wholesalers, retailers and the distributor. Our retailers will include different websites such as yahoo, face book or hotmail. We can distribute our e coupons to them and they can advertise it on their website. We can also distribute our e coupons to many online wholesalers to market our products. We can have contracts ...