Marketing Paper

Marketing Paper

Introduction

Marriott's organizational culture is based on the idea of self-motivation in the individuals through the empowerment. Marriott believes that employees would work harder if they feel free from the hectic of manager's assigned task. The distinctive structure of Marriott allows it to innovate, grow and react more quickly according to the turbulent changes occurring globally.

Discussion

Azure water, sun-drenched beaches, grass-skirted hula dancers and, of course, drinks served in coconuts. All these and more come to mind when a perfect location and ambiance for a holiday is considered. Hawaii being the perfect getaway destination to many, Marriot provides the opportunity to ...