MARKETING MODULE

Marketing Module

Marketing Module

Introduction

It is a fact that Marketing is one of the fundamental disciplines of the market for professional workers, such as salespeople, retailers, employees of advertising, marketing researchers, heads of production of new and vintage items, etc. They need to know how to describe the market and divide it into segments, as assess the needs, demands and preferences of consumers in the target market, how to design and test the product with the right market for this application properties, but by the price to convey to the consumer an idea of ??the value of the goods, how to choose a skilled intermediaries to goods found to be widely available and well presented, such as advertising and promote a product that consumers know it and would like to purchase (Kotler, 2006, pp 44-65). This is the basic principle that we were made aware of in the beginning of the module.

From the beginning of the year, I was able to understand that I was given a well come booklet that contained all the information regarding Principles of Marketing. The lectures also facilitated me for having the access for the module, as how to search, how to implement strategies and how the major theories can be implemented in the real world scenario.

Main body

After joining the course personally gained lot of knowledge from various individuals and modules. Throughout this module I have been able to gain the understanding regarding the concepts behind marketing knowledge and skills which is necessary by the managers. We got to learn various theories which are the basis of marketing. This includes the SWOT analysis, Porter's 5 forces and Ansoff matrix that we learned from our lectures. Within the lectures we also learned about dealing customers and how to market the product effectively. Strategies were focused during the module that was based on how to cater the challenges faced by different firms and marketers. We also learned about the Strategic Marketing process that is basically marketing program development, situation analysis, managing and implementation strategy and designing marketing. It is a fact that after the learning analysis it has made me able to implement the practice into the real world scenario (Talvinen, 1995, pp. 8-26).

The major strategic problems of the organization have been studied in this module. I have also learnt competitive advantage and competitive costing in the industry with targeting many demographic factors from our project. In this module I have also learnt that how different companies can get strong position where they gradually increases their market share and also their brand value in order to compete in the present market.

This module presents a conceptual link among green marketing, environmental justice, and industrial ecology. Thus, it is a fact that with respect to stakeholders through active and sustainable transportation, it is clear that the long-term change in travel habits is a challenge. This increases customer loyalty, brand awareness and sales through production of environmentally friendly products or the use of environmentally friendly ...