Marketing mix: Products and Brands

Introduction

Mission

The aim of “super cleaning service” is to enter customer unconscious, weaving their way into the fabric of everyday life. With the features of a typical sole trader organization super cleaning service will serve customers beyond expectations. As I have 30 years of experience in cleaning I am sure that I will provide them quality service and the targeted families will be willing to pay me premium for my standard and professional servicing quality. My business will not only promise to clean houses but it will also ensure level of trustworthiness.

In present super cleaning service is a sole proprietor but later my plans are to employ additional people who will work under my instructions. This will give my business an open opportunity to saturate a much larger market and this will aid management of my business plan. Product is the main element of the marketing mix, a product that a business deals with must be of a quality that is enough to provide full satisfaction to customers in terms of the amount they paid for it. So is the case with service which is an intangible asset and yet same thing is applied for it (E J McCarthy, 1960).

The aim of super cleaning service is to provide the strong customers quality cleanliness at home with all residential cleaning facilities marinating a very sound, safe and trustworthy environment. Super cleaning service will also offer its clients the whole range of varied services that will cover cleaning of rooms to child or pet's disasters. Discussion

Target segments

My business will only focus on high class residents and it will target houses with high income levels. It will deal with 2000 houses per month. The people between the age of 35-60 will be provided by these quality services. Super cleaning service ...