MARKETING MIX FRAMEWORK

Marketing Mix of Nintendo Wii

Marketing Mix of Nintendo Wii

Introduction

Wii is a game which made available in North America on November 19, 2006. So far, in the market it is the most interactive and family-oriented system. In this article, we will consider the views the marketing mix consisting of four ps product, price, promotion and place of Nintendo Wii. Recently, Sony Computer Entertainment, "PlayStation 3 (PS3)" and Nintendo "Wii" released in succession. Microsoft's release last year was "Xbox360" in conjunction with the next-generation game consoles not finalized leading companies in this deferment (McNeal, 1999, 74).

The term 'Marketing Mix' is one of the most widely used in marketing. The marketing mix is also known as the 'four P' that is to say: Product, Price, Place (distribution) and promotion (communication). It is no secret that the success of a company is to satisfy customers they are the main reason for the survival and proper functioning of any business. To make them feel comfortable and purchase products, and services offered to use what is commonly called marketing mix and marketing mix, which includes the 4 P's: product, place, price and promotion (Bartholomew, 2003, 433).

Product is that the manufacturer intends to sell with the help of technology, with its goods or services are competitive not only with the same proposals in the network, but also offers real-world stores. Promotion of gaming marketing goals is set to maximize the effect of promoting a web site and product. Wii tend to use promotion just like arsenal of specific opportunities. The Internetwas used for the promotion of low-and high-demand, contextual advertising, banner ads, e-mail-mailing, "viral marketing" advertising on blogs and forums, affiliation marketing (affiliate programs), interactive advertising, etc. on. Price can be defined as buyers reasonably believe that prices in online stores are lower than in real stores due to the reduction of differing costs. From savings on shopping areas, ending with overalls for employees, etc.; Place in this case acts as a place of sale the seller or manufacturer website. In the gaming business, one of the central role played by such factors as the attractiveness, convenience and popularity of the game, this is what attracts customers and helps them make a choice in favor of a seller (Buckingham, 218).

Discussion

Nintendo Wii is a comparison shopping project it has competitors such as the Xbox 360 and PlayStation 3, . Some of the Wii's sales come from brand familiarity. Nintendo has come out previously in gaming consoles such as Nintendo, Super Nintendo, Nintendo GameCube console. Nintendo Wii and the GameCube backward compatibility made users upgrade their system without having to buy all modern games. This led some consumers to buy Nintendo Wii easier for brand loyalty (Hill, 2008, 442).

All models on sale date are a colossal event, and became a long line of tradition in order to get the product, the mass media "war game", and this is fueling the situation. Nintendo Wii's target market is very broad. Nintendo recently launched a $ 2 million advertising ...