Marketing Mix

Marketing Mix

Introduction

Of all the existing definitions of marketing we believe that the most successful is the one that says marketing is the art and science of selling to more people than we can contact you personally. Consumers are directly dealing with specific segments or we can find in global markets or mass. But what security is there wherever they are, we are likely to influence them and thus generate more sales. Each consumer will purchase unwittingly released by a different trigger, or put another way, your purchase will be generated by a marketing tool designed specifically to achieve this momentum. For some consumers the gun will work, other efforts will be lost in the air.

Marketing Mix

The four factors of the marketing mix are interrelated; decisions in one area affect actions in another. To illustrate, the design of a marketing mix is ??undoubtedly affected by the fact that the company chooses to compete on price or one or more factors. When a company depends on prices as an instrument of perfect competition, other factors must be designed to support an aggressive pricing strategy. For example, the promotional campaign will probably be built around a theme of "low prices, low." In a competition outside the pricing zone, however, product strategies, distribution and / or promotion are on the front. For example, the product must have characteristics that justify a higher price, and promotion should create a high quality image for the product.

Consumer behaviour also includes the study of consumers as sources of influence in organisations. Instead of influencing consumers, effective organisations have adopted a marketing proposal for the total product development, innovation, research and communication. If the search for methods that allow consumers to influence the organisation in relation to products, pricing, promotion and activities of interest to consumers, organisations can be met more easily, creating brand loyalty and increase revenue. Century business-oriented marketing will focus more on allowing consumers to influence on how they can influence consumers.

Product

Marketing aspects of products in accordance with the specifications of their products or services, and how it relates to the end user needs. The scope of a product generally includes supporting elements such as warranties, guarantees,

Price

This refers to the process of fixing a price for a product, including discounts. The price need not be monetary, but just may be what is exchanged for goods or services, e.g. time, energy, or attention. There pricing methods optimally.

The price remains a fundamental component of the marketing mix given its impact on market share and profitability. Despite popular belief, perfumes do not cost more than conventional products, and are therefore addressed to a wide audience. It takes on average 15 to 20 € for a perfume. It is found that the natural premium brands are even less expensive than their conventional counterparts.

Placement (or distribution)

This refers to how the product reaches the customer, for example, point of sale or placement of retail. The third P has also been called Place, referring to the channel which sells ...