MARKETING METRICS FOR FEDERATION CENTRES

Marketing Metrics For Federation Centres



Marketing Metrics of Federation Centre

Introduction

Fedearation centers ltd, which was foemerly recognized as Centro Retail Australia limited is a Real estate investment trust (REIT). By 2012 the direct product portfolio of the company comprised of Centro Albany, Centro Galleria, Centro Halls head, Centro karattha, Centro Victoria Park, Centro Taigum, Centro Warwick,Centro Lutwyche ad perth city central.Federation centers is a specialized company which deals in the management and ownership of the Australian shopping centers ( Federation Centre, 2013).

Similarly, they take into consideration the importance of the local shopping centeres and the local communities in which they operate. It is due to this reason that the retailers in their centers become successful. By the end of 2012, the company had 43 regional properties, 51 per ecent sub regional properties and 5 per cent convenience properties (Federation Centre, 2013). The direct properties of the company were 43 in 2012. By the end of the 2012, the portfolio occupancy was approximately 99.4 per cent.

Marketing Metrics

External Outlook

The external analysis consists of study of the external market environment in which the business operates (Porter,1985). The external analysis focused on analyzing different factors like, customers, demographics, competition, and other relevant data. The external analysis examines the threats and opportunities that are present in the market for Federation Centre (Mintel Report,2009). This analysis will help the management of Federation Centre to decide the future path of the organization. The external analysis of Federation Centre includes the Pestle Analysis and Porters Five Forces Model Analysis.

Internal Outlook

The internal analysis deals with the process of evaluating an organization's resources, capabilities and its core competencies (Porter,1985). Internal analysis provides information on organization's assets, skills and work activities etc. The internal analysis of Federation Centre includes

Strategic Capability

The strategic capability of Federation Centre strengthening its competitive success may be base on complex linkages in the history and culture of Federation Centre. The strategic vision of Federation Centre is to be the standard against which all others retailers are measured. It tries to make inspirational quality accessible to all consumers. The approach of Federation Centre towards corporate social responsibility underpins its commitment to value service, quality and innovation. It allows Federation Centre to manage its operations against all the risks present in the market (Pradhan, 2006). The strategic capability of Federation Centre to translate its business strategies in to action revolves around developing it to become customer focused. This involves management restructuring and splitting of business into different units in order to remain customer focused and competitive.

Value Chain

The value chain theory of primary activities includes numerous specific areas of the company like, operations, outbound logistics, inbound logistics, service and sales marketing. In the vicinity of inbound logistics, Federation Centre obtains inventories pending from its suppliers. The administration of Federation Centre held sternly on the specific use of suppliers from United Kingdom. Ultimately, Federation Centre have already gone with the privilege to obtain materials from suppliers of other countries (Robert , Galliers & ...