Marketing Message Analysis

Marketing Message Analysis

Introduction

AIDA is a theoretical model of operation of the advertising. Acronym that summarizes the four key points to which a reclaim must meet to be effective: Attention, Interest, Desire, Action. An advertisement must first capture the consumer's attention. An advertisement must turn consumer interest is not enough to capture the attention, you must be able to be read, be looked at again and again (Kotler, 2000). The message should capture attention. An advertisement must initiate the process of creating the desire on the part of the consumer: here is the prevailing formal element that is ...