MARKETING MANAGEMENT FOR NOKIA'S LAPTOP

Marketing Management for Nokia's laptop

Marketing Management for Nokia's laptop Nokia started in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. Over the next century, the company diversified into industries ranging from paper to chemicals and rubber. In the 1960s, Nokia ventured into telecommunications by developing a digital telephone exchange switch. In the 1980s, Nokia developed the first "transportable" car mobile phone and the first "hand portable" one. During the early 1990s, Nokia divested all of its non-telecommunications operations to focus on its telecommunications and mobile handset businesses. Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."

New product line extension

Nokia has just whipped the dust sheet off the Nokia Booklet 3G. A brand new breed of portable device for Nokia, this mini laptop PC sees the company step foot on freshly cut turf, and we're a little dumb-struck with excitement at the prospect of the experience that this bite-size Booklet promises to deliver when it arrives. Not to mention what it means bigger picture, and how this product could affect the entire mobile landscape for the better (we'll save that for another story), but let's not get ahead of ourselves just yet.

Booklet 3G mini laptop is set to deliver when it lands on laps. Read on for every shred of info currently available on this landmark new product, and get the first close-up look at the Nokia Booklet 3G mini laptop in our photo gallery.

The new Nokia Booklet 3G will be a Windows-based machine, supported by an efficient Intel Atom processor that promises the performance of a full-function PC. It's efficiency credentials are boldly punctuated with battery life that stretches up to 12 hours (with normal daily use, of course - don't expect a 12-hour Quake-fest off a single hit of juice).

Turning our attention to mini matters of a tape-measure nature, the Nokia Booklet 3G comes toting a glass 10.1-inch HD display (it has an HDMI port for HD video out). This lives within its smart aluminium shell which measures in at just 2cm thin and tips the scales at around a kilogram to ensure it's extremely portable.

Connecting at speed is crucial with a product of this nature, so the Booklet 3G has been designed with fast downloading and uploading front of mind - it's 3G/HSPA ready for rapid mobile broadband anywhere-access on the move. Wi-Fi has also been wedged into it's slim body. Plus, it supports hot-swappable SIM card functionality. Nokia's mini laptop PC also featuring onboard assisted-GPS with Ovi Maps neatly sat in the passenger seat. There's a single front-facing camera nestled above the 10.1-inch HD screen for video chat, with Bluetooth and a built-in SD card reader also making appearances.

Target Audience/Market:

In terms of the target audience that Nokia is looking to focus on with their campaign, there are ...