MARKETING MANAGEMENT

Marketing Plan for J. L. Kraft Jelly



Marketing Plan for J. L. Kraft Jelly

Company Description

The Company considers its founding date of the establishment of the cheese business selling wholesale, created by James L. Kraft in Chicago in 1903. In 2000, Kraft had its business around the world except Europe. In September 2006, Kraft Foods acquired the European business of United Biscuits and the rights to key Nabisco trademarks in Europe, Middle East and Africa, including Oreo, Ritz and Chips Ahoy. Kraft became a fully independent company on March 30, 2007, and is included in the Standard & Poor's 100 and 500. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. Today, Kraft Foods has about 90,000 employees and is one of the largest food and beverage companies in the world, with annual revenues of more than 34,000 million dollars and a broad portfolio of iconic brands marketed in 155 countries (Hisrich, Peters & Shepherd, 2005, pp 25 - 29).

Contextual Analysis

Socio-cultural Sector

Society and heritage is a significant component that should be granted focus by any enterprise, expressly those who are functioning in the international arena. It is significant that Kraft Food functions in compliance with the communal schemes in alignment to gain good status and productive public image (Copeland, 1920, pp 99 - 10).

Technological Aspects

The complexities of accomplishing enterprise achievement through expanded effectiveness, effectiveness and competitiveness, blended with innovative submissions of up to date expertise is the way Kraft Foods functions. The strategic planning pertaining to the marketing allows Kraft Foods with a proper logical and the methodical procedure that builds up effective strategies of marketing (Anderson, 1982, pp 120 - 123).

Legal or the Political Aspects

A part will not be adept to gain achievement, nutritional status and believe if it will not address lawful and civic part as part of their strategy (Corey, Raymond & Star, 1971, pp 196 - 201). Political and compliant parts encompass the desires of the part to pursue the granted principles and guidelines of the government in alignment to be advised as lawful and certified enterprise sector (Abell, Derek & Hammond, 1979, pp 120 - 134).

Economic Aspects

It is significant that an ineluctable part should furthermore give sufficient vigilance to its financial stability for “Kraft Foods”. The banking aim of able commerce is like an axis in which other objectives or goals are revolving. The monetary component engages the context in which commerce pertains, i.e. the configuration of the affray in which a part functions the hardworking demand of the goods, general financial status of the territory or district, situation in relative with other commerce, and the position of the asset markets (Hisrich, Peters & Shepherd, 2005, pp 25 - 29).

Customer Analysis

Consumer demand has changed significantly over the past decade. First of all, there are simply more varieties requested by Kraft Foods' consumers? For example, the number of products in supermarkets has risen from thirteen thousand in 1981 to twenty-one thousand in 1987. These market shifts have created tremendous revenue ...