MARKETING MANAGEMENT

Marketing Management



Marketing Management

This presentation covers the initial core concepts of marketing, those are main concepts, along with the process of marketing, and consumer buying pattern which lead towards the marketing environment and segmentation and targeting of a product.

Marketing is a process which involves two factors the customer and the company, marketing is a relationship that exists between these two factors in order to create a close relationship between them and generate a value to the customer. But then we must have knowledge of Globalization which is the "fast track" process of change that, globally, has been developing human ...