MARKETING MANAGEMENT

Marketing Management



Marketing Management

Zone Fitness will assist Seattle-area enterprises, assisting them to become more creative, while reducing their general charges with innovative wellness programs and strategies. 

Our enterprise is founded on two straightforward facts: 

1.            Healthy workers are more creative than chronically sick employees. 

2.            It charges less to avert wounds or illnesses than to heal them after they occur.

At Zone Fitness , we bind employee productivity exactly to the health care issue. We accept as factual that customary advances to the present health care urgent position are misdirected. These customary efforts are what we call reactive--that is, they delay until after the employee has been stricken with sickness or wound, and then yield for the essential treatments. Our set about, which emphasizes avoidance and good health advancement, is much more proactive. 

By assisting workers change their demeanour patterns and select more healthy ways of life, ZONE FITNESS will smaller companies' health care expenditures, while lifting employee productivity. Health care expenditures will decline due to decreased health protection premiums, decreased absenteeism, decreased revenue rates, decreased worker's reimbursement assertions, decreased tardiness, shorter clinic resides, etc. 

The state of America's health care urgent position, connected with present demographic alterations, intimidate to not only exacerbate the urgent position, but farther decay employee productivity as well. These ecological components connected with the localized comparable position pointer a favorable opening in this market. We seem the time is right for Zone Fitness.

Situation Analysis

Zone Fitness is going into their second year of business.  The enterprise form has been well obtained and trading is particularly significant to sustain development and market penetration.  In supplement to proposing fitness amenities for Seattle companies, Zone Fitness' major undertaking is the creation and implementation of wellness programs.  The rudimentary market require is the decrease of business charges and the boost in worker effectiveness that can be accomplished through long-run wellness programs.

 

Market Summary

Zone Fitness possesses good data about the market and understands a large deal about the widespread attributes of the valued and trusted customers.  This data will be leveraged to better realise who is assisted, their exact desires, and how Zone Fitness can better broadcast with them.

 

Market Demographics

The profile for Zone Fitness' clientele comprises of the next geographic, demographic, and demeanour factors: 

 

Geographics

·                     The direct geographic goal is the town of Seattle.

·                     A 35 mile radius is in require of the services.

·                     The total aimed at community is 15,800 employees.

 

Demographic

·                     51%:49% male: female.

·                     The one-by-one earnings variety is £38,000-£75,000.

·                     67% of the clients are lone, 33% are married.

·                     For the constructing clients, 43% have some undergraduate course work.

·                     For the business clients, 83% have some undergraduate coursework, 16% have attempted graduate coursework.

 

Behavior Factors

·                     Recognize the require to have personal undertaking in their lives.

·                     Have integrated some sort of workout program in their daily/ every week usual for the last some years.

·                     Are eager to utilize edge advantages that are suggested by their boss as part of their reimbursement ...