Marketing Management

[Name of the Institute]Marketing Management

Strategic Plan Summary

The following paper explains about the critical reasoning of how the formulation of vision, mission, and values are derived using the SWOT analysis of selected Mortgage business. Critical evaluation of SWOT analysis has helped in driving the mission vision and the business objectives. As the mission and the vision reflect the strategic direction of the business therefore mission and the vision of the Mortgage business should complement each other. The following paper will summarizes all the business objectives using the critical evaluation of the SWOT analysis.The purpose of the business is to provide the Mortgage services to their customers and clients who want to facilitate from their services. Mortgage is a credit agreement which is secured by financial loan or security which focuses on the property usually residence of the borrower. The SWOT analysis is evaluated critically that has helped the business to derive its mission, business objectives and vision statement.

Vision

The vision of the Mortgage business is as follows.“To excel in every area of providing the Mortgage business to residence”.

MissionTo provide the Mortgage services in every area to residence. To provide customers with excellence in services throughout their experience. To ensure the complete satisfaction for customers by offering low interest rates and innovative mortgage products which will be rewarded financially to the customers? Valuing the personal relationship with customers is business key. Always trying to improve the quality of the service that provided by the business and also respecting the customers time and minimizing their efforts for processing their loan.Maximizing the profit of the business by 15% every year along with the economic profit. To take the full responsibility of the actions performed by the business (Collins, 1996).Values

To implement and focus on the market perception that is based on the government framework.

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