MARKETING MANAGEMENT

Service Dominant Logic

Service Dominant Logic

Introduction

The service of logic dominant is explained as the service which is the application for competencies which are in the favor of a different entity in place of exchanging of goods they facilitate by providing co service provision. (Lusch and Vargo, 2006). Instead of goods, service is the base of social and economic exchange. The basic idea is that organizations socially as well as in market in essentially concerned with exchange in the service. When the company facilitates by providing a service, it requires some special skills and the art to deliver service to customer. Therefore, simply put one simply exchanges service for service, customers buy products do not only exchange money for them but even the solution and service that is provided by the product. For instance, a heater is bought by customers for fight against the cold that is to keep them warm is the solution that the heater provides. Heater provides this service. Thus the service dominant logic views the customer as co creator of value and partner in collaboration.

Companies that come from the services sector, such as financial, entertainment, tourism and telecommunications, they have an intuitive understanding of the importance of service and experience in customer service. While the producers complement its range of new services, the company has traditionally focused on services is increasingly changing the orientation of the product in an effort to diversify.

Discussion

I have worked in 2004 in establishing a new company called Future Island Entertainment Co. The company is located in Saudi Arabia and it specializes in entertainment facilities. Marketing strategies, internal processes, procedures and business plan has been formulated. Snow village resort was built and the business was started off. By using the SDL, co production value can be created. Some strategies can be developed to enhance the value for the customer.

Today's consumers' value of the service has reached the stage at which the value depends on the quality of use. Starting from activities associated with the product by adding additional services in order to increase its usefulness, we contribute to the improvement of the indispensable value of the product in the eyes of the user.

Development of brand

Brand is what the customer perceives. It conveys what the service will provide in terms of quality and standard. By creating a brand, the Snow village will be able to reduce the uncertainty of the customers. By Co production and ...