Marketing Management

Marketing Management

Packaging

The role of packaging is important in marketing activities as it comes under the 7 P's of marketing mix. The activities that contribute to the design and production of a product's container are the basic inclusion of packaging in marketing management (Dave and Chaffey, 2008). There are many factors that have contributed to increase the importance of packaging as a tool of marketing. These factors are as follows:

Self service

The numbers of products which are being sold on a basis of self-service are growing rapidly at discount houses and markets. Therefore, it becomes important for marketers to ensure that ...