MARKETING MANAGEMENT

Marketing Management Assignment - Rizon Jet Company Case Study

Abstract

In today's fast pace of globalization, the competition among the companies in every business industry has increased to great extent across the world. The companies are becoming more focused towards the implementation of effective business strategies. The companies are implementing various effective strategies and approaches in order to get the large number of target customers and to get the competitive position among the competitors in the industry. The effective and accurate marketing management has significant impact upon the overall success and growth of the company. This paper has discussed the essential concepts of marketing management and the impact of the management upon the success of the company. The analysis of the marketing management strategies and approaches of Rizon Jet Company has been conducted based on the case study. The in depth analysis of the Rizon Jet Company has shown that the marketing management approaches, that are being utilized by the selected company, are the major factors behind the success of the company in the industry. The analysis has also shown that the marketing management strategies of the company are letting the company to expand its international market as well as the strategies are assisting the company to further enhance its market share and levels of profitability.



Introduction to the case - Rizon Jet Company3

Literature review4

Marketing management analysis of Rizon Jet Company7

Strategic options8

Market Analysis9

Marketing mix analysis10

Product life cycle analysis11

Understanding of buyers' buying behaviour11

Marketing Communication Mix analysis12

SWOT analysis13

Channel management17

Online marketing18

Conclusion and recommendations19

References20

Marketing Management Assignment - Rizon Jet Company Case Study

Introduction to the case - Rizon Jet Company

The aim of this paper is to discuss the marketing management approaches and strategies that are being utilized by the Rizon Jet Company. The Rizon Jet is a Qatari-owned company that is engaged in the airline industry. The Rizon Jet Company was established in the year 2006 in Qatar. Since the private investments have made allowed in private sectors in Qatar, the country has decided to allow investments in developing the Air Taxi, Air Ambulance, and Large Cargo Aircraft services (web source: http://www.rizonjet.com). The company, Rizon Jet is the part of the largest group in Qatar, Ghanim Bin Saad Al Saad. The Rizon Jet Company is carrying out its operations in United Kingdom and in the Qatar. The company is mainly focused upon providing the complete range of private aviation services to the business people and the VIP personalities. There are a number of services that are currently being provided by the Rizon Jet Company. These services particularly involve Aircraft Charter, Aircraft Maintenance, FBO / VIP Terminals, Aircraft Management and Aircraft Sale, Acquisition & Consulting. It is the aim of the Rizon Jet Company to encourage the private airline sector in Qatar and it is the vision of the company to make the largest contribution in the growth of the company.

The globalization has created the new market structures and it also has created the differences in the cultures. The preferences of the customers are becoming changed due to ...