MARKETING MANAGEMENT

Assessment 2

[Institutions Name]

Assessment 2

Part 1

Scenario 1

Nike is a leading sports brand and has always been at the top of the notch. Adidas being its premium competitor has always been there in the market trying to be capturing the market share and keeping its product line and advertisement campaigns on head-to-head competition with Nike.

The scenario highlights a major event “Olympics” with its leading sponsor Adidas. The main sponsor news for Nike maybe sad because of its huge media coverage, publicity, branding visibility opportunity, advertisement and audience attending the event. Adidas will get the opportunity to market its brand name and products on the event which will ultimately lead towards higher sales and awareness of the company.

In this situation Nike will have to advertise itself on another big event like Olympics, probably like “Fifa” and make sure that they remind their consumers that they are there for them to cheer. Nike will have to make adjustments to its placement and promotions in this case.

Scenario 2

Negative marketing and word of mouth against Listerine mouthwash will keep many of its consumers away from buying the product and probably always take away most of its “brand loyal” customers. The issue has just been raised so that the company loses most of its customers and those customers are diverted towards another substitute product that provides similar product attributes. In this case the company will have to release a press conference or an advertisement that will prove and confirm that their product does not contain any negative traits that would increase any chances of causing cancer.

In this case Listerine mouthwash may have to make adjustments to its product, so that they are able to proof that their product is totally safe for health or make adjustments to promotions by advertising message to its customers.

Scenario 3

A threat that has been received to Subway for depositing huge cash into a bank account can be countered by making sure that there are sufficient security in each subway outlet that makes sure that no such action takes place and having said this report to police regarding the issue rather then publicizing it because this would most probably leave a negative image of the company on its consumers and eventually will lead in decreasing total number of sales.

Subway does not have to make adjustments to any of its 4p's since it's a problem not related to its product but a criminal activity and threat.

Scenario 4

Stella McCartney has lately offered a deal that has caught Myers attention and convinced them to carry their future business operations with them. Calvin Klein jeans is expected to lose 15% of their market share and its best if they try to re-convince Myer's and offer them a better deal than Stella McCartney and make them understand that its better off to carry on operations with Calvin Klein because they have always been in good terms when it came to business with them. This would most probably convince Myer's to reconsider the situation.

Calvin Klein will have to ...