Marketing Innovation (Thesis Proposal)



[Month/ Year]

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Aims and objectives2

CHAPTER 2: LITERATURE REVIEW4

CHAPTER 3: METHODOLOGY10

Research Design10

Data Analysis11

Literature Search12

Definition of Qualitative Research12

Literature Selection Criteria12

Search Technique12

Theoretical Framework13

Ethical Concerns13

Overview of the survey13

Sample14

Reliability/Dependability15

REFERENCES19

CHAPTER 1: INTRODUCTION

Background to the study

Innovation is the jurisdiction of a sustainable business. Marketing plays a role: identify opportunities, select and validate the project, set the launch strategy. This training in marketing innovation is to structure a complex process to maximize its chances of success. The innovative marketing tools enable businesses to not only have greater visibility in the market, but also to reach target users reach by traditional media. Thus, while the Web allows companies to expand the number of potential customers, the other offers the possibility to reach specific market niches. Small and medium-sized enterprises, due to their dimensions and their highly specialized niche have the opportunity to create strong relationships and loyalty with its customers.



Rationale

In this contemporary world of burgeoning technology and advancement in businesses due to global presence, it had become hard for people to distinguish themselves from others and it has become exceedingly challenging to reach their professional goals. With the rise of social media and the change in communication, businesses are making the best of the technology in enhancing their brands. In this regard, the role of social media is an extremely effective tool for personal and business. This innovative marketing is doing wonders for a number of businesses across the globe and everyone is making the most out of this innovation. Since, this is a topic of great interest to contemporary entrepreneurs and researchers, this study would investigate into the said topic.

Aims and objectives

This research has the following aims and objectives:

To understand the concept of innovative marketing;

To understand the importance of social media marketing as an innovate marketing tool.

Research Questions

This study would address the following research questions:

What is the importance of social media as an innovative marketing for businesses?

How can social media contribute to the value of a brand?

How can social media be utilized to increase an individual's personal brand value?

Significance of the study

Social media is an innovative marketing technique which is not only known by all, but has firmly established itself as an essential component in the marketing and media advertising companies throughout the world. An intelligent use of social media as an innovative marketing tool and its presence contributes significantly to the overall success of the company, its brands, products and service offerings. For everyday business and in particular in brand communications Social media is already seen as essential tool even for the clear position directly within the desired target group.

This study would be important not only to the students of business and marketing, but also to academicians and advertising professionals in understanding the power of social media. Moreover, this study would be important to researchers carrying out research in the said area to use this research as a reference and improve upon their own research; therefore, this research would be adding to the body of knowledge as ...