Marketing Innovation

[Month/ Year]

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends and family for support they provide, their belief in me as well as the guidance they provided me, without that I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stands for my individual work without any aid, and this dissertation has not been submitted for any examination at academic as well as professional level, previously. It is also representing my very own views and not essentially those views that are associated with the university.

Signed __________________ Date _________________

ABSTRACT

Past research suggests that in order to commercialize new products successfully, firms should assimilate a range of innovative techniques and technological inputs into novel combinations, to exploit market opportunities afforded by the environment, and ensure that these new products effectively meet the needs of the market.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background to the study1

Rationale1

Aims and objectives2

Research Questions2

Significance of the study2

CHAPTER 2: LITERATURE REVIEW4

Introduction4

Social Media Marketing5

Innovative Marketing Knowledge10

Internet tools12

Web page13

Virtual Communities14

Forums15

Blog16

Firm revenues16

Forms of Innovative marketing18

SEO (Search Engine Optimization)18

CHAPTER 3: METHODOLOGY19

Research Design19

Data Analysis20

Literature Search21

Definition of Qualitative Research21

Literature Selection Criteria21

Search Technique21

Theoretical Framework22

Ethical Concerns22

Overview of the survey22

Philosophical Framework or Paradigm23

Rationale for a Qualitative Study27

Difference28

Sample29

Role of the Researcher30

Reliability/Dependability30

Quality and Verification32

Reliability/Dependability33

Validity35

Limitations of the study37

CHAPTER 4: DISCUSSION AND ANALYSIS40

Social Media Marketing (Smm)40

Position in Search Engines43

Pay per Click44

Direct Mail Marketing45

Viral Marketing46

Article Marketing47

Web Copywriting47

Technological Marketing48

Potential strengths of Digital Marketing50

Advantages of being in cyberspace59

CHAPTER 5: CONCLUSION61

REFERENCES63

CHAPTER 1: INTRODUCTION

Background to the study

Innovation is the jurisdiction of a sustainable business. Marketing plays a role: identify opportunities, select and validate the project, set the launch strategy. This training in marketing innovation is to structure a complex process to maximize its chances of success. The innovative marketing tools enable businesses to not only have greater visibility in the market, but also to reach target users reach by traditional media. Thus, while the Web allows companies to expand the number of potential customers, the other offers the possibility to reach specific market niches. Small and medium-sized enterprises, due to their dimensions and their highly specialized niche have the opportunity to create strong relationships and loyalty with its customers.



Rationale

In this contemporary world of burgeoning technology and advancement in businesses due to global presence, it had become hard for people to distinguish themselves from others and it has become exceedingly challenging to reach their professional goals. With the rise of social media and the change in communication, businesses are making the best of the technology in enhancing their brands. In this regard, the role of social media is an extremely effective tool for personal and business. This innovative marketing is doing wonders for a number of businesses across the globe and everyone is making the most out of this innovation. Since, this is a topic of great interest to contemporary entrepreneurs and researchers, this study would investigate into the said topic.

Aims and objectives

This research has the following aims and objectives:

To understand the concept of innovative marketing;

To understand the importance of social ...