MARKETING FOR MANAGERS

Marketing for Managers

Introduction1

Discussion2

Overview of Tesco PLC3

Business Environment of Tesco PLC3

Customers and Competitors of Tesco PLC4

How the Tesco PLC segmented their Market4

Decision Making Process of Tesco PLC5

Implementation of Marketing Mix Strategy to full fill the Customer's Needs6

Brand Position of Tesco PLC7

Conclusion7

References8

Marketing for Managers

Introduction

The development and progress of any business or organization is highly dependent on its marketing principles. Effective and appropriate marketing principles may play a vital role in the progress of the business. It is often observed that, at the organizational level, marketing is considered as one of the fundamental function of the business. Marketing is considered as the essential aspect for any organization or business, whether the business operates as a profit or non-profit organization (Smith, n.d., pp. 50-53). In case of profit organizations marketing plays a vital role in extending and expending the business as well as the revenue of the business. On the other hand, in case of non-profit organization, marketing may greatly help the organizations in seeking the attention of the people. This phenomenon may greatly help them in getting funds or donations. Therefore, marketing is one of the most essential components of any organization or business (Smith, n.d., pp. 50-53).

Marketing is referred as the procedure of communicating the qualities and value of the services or products to the consumers, in order to sell the service or product of any organization. Marketing is considered as the most critical function of the business for attracting the consumers. Marketing is also referred as the business area of the organization that interrelates most frequently with the consumers. It may greatly help the organization in developing the actual and appropriate picture of the organization in front of their customers. The continuous and frequent interaction of organization with its customers may greatly help the organization in developing and manufacturing the products according to the needs of their customers. It may greatly increase and enhance the revenue and market reputation of the organization.

It is often observed that, the success and progress of any organization or business is highly dependent on its marketing principles. Appropriate marketing principles of any organization may greatly help them in enhancing and developing their business. Effective marketing principles may also enhance the integrity of the business while improving the customer satisfaction.

The proceeding paper demonstrates the marketing principles of Tesco PLC (Public limited company). Tesco PLC is one of the greatest and well known general merchandise and multinational grocery retailer. Tesco PLC is situated in Chesthunt, England, U.K. Tesco is considered as one of the greatest and successful organization which is following and implementing appropriate and effective marketing principles within the organization. The overview and complete background of Tesco PLC is incorporated in the proceeding discussion. All the marketing principles of Tesco are also included in the following paper, along with the effectiveness of those marketing principles (Belohlavek, 2008, p.n.d.). The decision making and market segmenting strategies, as well as the marketing mix strategies of Tesco are also incorporated in the proceeding discussion ...