MARKETING FOR INTERNATIONAL EDUCATION

Marketing for International Education

Marketing for International Education

How UK universities can improve their marketing strategies for international education: implications for international marketing in educational organizations?

Introduction

Britain's universities are working diligently to attract international students. With the transition, to a market economy in Britain started developing the market of educational services aimed at meeting the needs and concerns of people in this area. Of importance is the service sector, which provides access, to higher education. With the shrinking of public funding of education services, it has increased competitive environment in this area, which is one reason extra budgetary funds are allocated (Hemsley & Oplatka, 2006). The main subjects of marketing educational services are educational institutions that shape the proposals for training at differing levels - academies, universities, institutes and colleges. This is of prime importance to students who are about to get graduated or those who are looking to get admissions in universities. This is so, because the people who are graduating got worried about their future and people who are about to get admissions in universities are concerned whether their decision will prove to be fruitful or not in the future. This means that the decision for choosing an institution is very important for a student, especially for a student who is applying from another country (Wilkins & Huisman, 2011, pp.68).

Education in the UK has an unequalled reputation, which is an excellent start to a career. UK qualifications are recognized worldwide. Courses are subject to strict quality controls, ensuring high standards. Students can choose between different ways of performing the studies and yet obtain the desired rating as there is a wide range of courses and places where students can study, allowing you to choose the institution and the site of their choice. If they have the appropriate level to enter a university in the UK can choose from a wide range of access courses, basic and leveling to achieve that level. Students could avoid doing a foundation course.

The UK education style is personal. It provides great support for students which ensures they will not feel either alone or neglected. Students can enroll in an English language course before the start of college or during the race so that students' English is fluent enough. The UK is at the forefront of technological innovation and creative, and students will learn alongside the brightest minds in the world, providing an excellent academic environment (Trahar & Hyland, 2011, pp.625).

The most efficient and reputable university will save you money and time in obtaining high-quality education. The costs in the UK depend on the course chosen. Also, have to add the cost of accommodation, meals, etc. All international students studying full time courses longer than six months will enjoy the benefits of the NHS (National Health Service). This means medical consultation service for free and admission to the student and family at no cost (Gomes & Murphy, 2003, pp. 120).

Marketing of educational institutions contribute to market research, forecasting, pricing, and identifying the most promising directions ...