Marketing for Hospitality Services

Marketing for Hospitality Services

Introduction

Hilton hotel is a full service hotel brand with its presence all over the world in almost every important geographic location and countries. Its innovative services, product and amenities make it different from other hotels. It makes travelling much easier by providing its customers with a host of quality services at their figure tips. It is considered as a market leader when it comes to the rating of the hotels in hospitality industry. The aim of this reports is present a better understanding of the hotel's marketing plan and strategy by conducting an in depth external and internal analysis of the hotel. provides customers with wide variety of services and innovative products whether they are travelling alone or with family. Customer's packages and facilities can be tailored and customized according to their needs and desires. It is the market leader in the hospitality industry and is known for providing state of the art, innovative and latest products and services to the customers (Hilton Worldwide).

Discussion

SWOT Analysis (Hub Pages Inc.)

Strengths

Hilton Hotel is known for its innovative products and services to meet the current needs and demands of the customers

It is the market leader and a known brand in the hospitality industry.

It offers variety of product categories and product mix to meet the demands of the customers.

It caters to both high class customers as well as satisfy the requirements of the middle class customers with appropriate product and service offers at reasonable rates.

It's one of the major strong points is that it has invested in companies that make and provide for its hotel furniture and also in the online reservation travel companies which provides a strong integration of the hotel with the related service providers.

It has more than 530 hotels and resorts in around 76 countries (Yalamuri, Slide 1).

Due to its integration with the manufacturers aof the furntiurea nd online reservation enterprises it has strong supply chain management.

Band equity, product feature and services is one of the major strong points of the Hilton.

Its financial position in comparison to the competitors is also very strong and stable.

Strong management team and leadership also provide assistance in maintaining its top position in the market.

Weaknesses

One of the major weakness of the hotel is that it has most of its holdings in United States which makes it more sensitive with regards to the economic downturn in America since it is majorly dependent on the economy of United States.

Its marketing strategy is too narrowly focused on providing services to a limited number of customers in terms of classes.

It has operation is limited number of countries which makes it dependent upon the economy of only those countries.

Low market share and less diversified portfolio of customers is yet another very major weakness.

Opportunities

It can diversify its products and services further by offering more services to the high end or business class customers. Some of the service might include wedding planning and hosting of different types of events.

It can offer personalized spa and salon ...