MARKETING FAST FOOD: MACDONALD

Marketing Fast Food: MacDonald

Table Of Content

COMPANY OVERVIEW4

NEW PRODUCT5

IMPORTANCE OF MARKETING6

SWOT ANALYSIS7

STRENGTHS7

WEAKNESSES8

OPPURTUNITIES8

THREATS9

TRENDS9

MARKETING RESEARCH ANALYSISPOTENTAIL BUYERS9

DEMOGRAPHICS10

MARKETING PLAN: PHASE II-11

McDonalds Segmentation Criteria11

TARGET MARKET AGE12

Ethnicity13

Religion14

Location14

Organizational Buyers and Consumers15

COMPETITIVE LANDSCAPE17

PRODUCT LIFE CYCLE19

POSITIONING AND DIFFERENTIATION STRATEGIES20

PRICING STRATEGY22

PROMOTION SCHEDULES24

ADVERTISING PLAN25

DISTRIBUTION CHANNELS26

FUTURE FORECASTS27

Marketing Fast Food: MacDonald

Company overview

McDonald's is one of the world's best renowned very fast nourishment restaurants. The administration group chose a descriptive Mission and Vision declaration and centralised their standards on the four trading P's. in the prime stage of the trading conceive, our group has selected a new merchandise proposing, and it will not be in just one merchandise but in all of the products. The new merchandise that we are proposing is the halal meats in some McDonald's worldwide. This stage of the conceive will minutia the enterprise, the new merchandise, the significance of advocating to the business, the swot (strengths, flaws, possibilities, risks, and trends) and will minutia the prime trading scheme around the structure of the four P's.

Weinstein (2001) recounts McDonald's objective and dream as, "McDonald's dream is to be the world's best very fast service bistro experience. Being the best entails providing spectacular worth, service, cleanliness and worth, in order that we make every clientele in every bistro smile.(para 2). To accomplish the objective, McDonald's focuses on three worldwide strategies: first to be the best boss for their workers in each community around the world, second to consign operational excellence to each clients in each of the company's bistros, and finally to accomplish enduring profitability development by increasing the emblem and leveraging the power of all MacDonald's scheme through breakthrough and technology." (weinstein, 2001, p.1).

McDonald's administration realises the worth of place, position, and location. The bistros are beside schools, schools, interior shopping centres and buying hubs, in and around aerodromes and interior foremost shopping centres such as Wal-Mart's. The trading group at MacDonald's guarantees that services are accessible at the right location and right quantity. According to Amato(2006), "many positions is understatement. The nourishment service has more than 32,000 bistros, and assists more 53 million clients in more than 100 nations worldwide daily. The businesses 2008 worldwide incomes were 23.5 Billion dollars that was an nine per hundred boost over 2007 revenues.

 

New Product

Our group has finished study and arrive up with a new way for McDonald's to boost their likeness and incomes in the worldwide market of today. McDonald's has habitually been renowned as the emblem of American way of life and it is good and alarming counting which part of the world somebody inhabits at. we have determined that it would be a good concept for McDonald's to start assisting Halal meats at some of their bistros worldwide. Halal is an Arabic saying designating any object or undertaking which is permissible to use or enlist in, as claimed by Islamic law. it is the converse of harram. The period is broadly utilised to designate nourishment glimpsed as permissible as claimed by Islamic law.

Islam has regulations considering which nourishment can and will not be consumed ...