Marketing Essentials



Marketing Essentials

Question 1:

David Jones

G-Shock X-Large Series

Original price: $249

Discounted Price: $186.75

You save: $62.25

Sale of 25%

(Source: http://shop.davidjones.com.au/djs/m20/en/davidjones/x-large-series-5416-602868--1)

Hugo Boss Casual Sports Watch

Original Price: $399

Discounted Price: $299

You save: $100

Sale of 25%

(Source: http://shop.davidjones.com.au/djs/en/davidjones/men/men/casual-sports-watch)

Question 2:

Hunger Jacks:

Mega Deal for two: Flame-Grilled Whopper®, Tender Crisp®, 2 Small Fries & 2 Small Drinks

Mega Meal: Whopper®, Flame-Grilled Chicken Burger, 2 Cheeseburgers, 4 Small Fries, 4 Small Drinks (Source: hungryjacks.com.au)

McDonalds:

Small Meal $4.95 (Small Big Mac McValue Meal OR Small McChicken McValue Meal OR Small Fillet-O-Fish McValue Meal OR Small Quarter Pounder McValue Meal) (Source: files.ozbargain.com.au)

McValue Lunch Deals 12-2 PM Daily:

Cheese Burger Deal (With Medium fries and Soft drink): $3.95

Big Mac Deal (With Medium fries and Soft drink): $5.95

McChicken Deal (With Medium fries and Soft drink): $5.95

(Source: files.ozbargain.com.au)

Question 3:

Hungry Jacks:

They are mainly advertising their BBQ Bacon Cheese Burgers.

McDonalds:

They are advertising Big Mac Chant Challenge. They are offering whoever upload their chant “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” in a unique way, and the chosen one would get an ultimate overseas getaway, and the person could take friends along. Furthermore, they are also offering free Big Mac.

Question 4:

The advertisement campaign of Big Mac Chant challenge is everywhere to be found on billboards and newspaper. It has gone viral over the internet and on social media. This is an interesting advertising campaign, as people are required to upload the chant of Big Mac on the website, and get a chance to win overseas getaway with their friends. https://bigmacchant.com/

Question 5:

Corner Bakery Café

Feed-A-Day Gift Card

The café are providing a Feed A Day gift card. These are gift-able cards which one can buy can gift to their family, friends or to needy people (www.cornerbakerycafe.com).

Corner Bakery Cafe Rise & Shine Mug Giveaway

When a customer registers himself in the contest, he becomes eligible for a Rise & ...