MARKETING ESSENTIALS

Marketing Essentials

Executive Summary

Body Shop is one of the most successful entities in the industry of cosmetics in the United Kingdom, which is operating internationally as well. Through this particular effort, an option of product development is closely discussed. The Body Shop is suggested in this paper for opening treatment facilities in their physical outlets of United Kingdom. The current financial situation of the business of analysed and for this the financial values of year 2011 and 2012 are briefly discussed and commented on, in this paper. The mission statement of the organisation is than illustrated in the paper after that, this was continued with a very brief discussion about the overall market of the United Kingdom by using P E S T L E analysis. The Body Shop was then analysed much closely through the S W O T analysis which lead the research conductor able to make the dynamics related to the business and industry more closely monitored. The idea of the product development was then illustrated with the financial aspect related with it and the targeted market and the segmentation was also discussed along with the sustainability of the business in accordance to the need of the environment.

Executive Summaryi

Introduction3

Financial Summary3

Mission Statement4

Comments on the mission statement4

Market Overview5

P E S T L E Analysis5

Political Factors5

Environmental Factors6

Social Factors6

Technological Factors6

Economic Factors7

Legal Factors7

Analysis of the Company7

SWOT Analysis7

Internal Factors8

External Factors8

Segmentation and Targeting Market9

Sustainable Marketing9

Idea of a New Product11

Financial Forecast and Budgeting13

Conclusion14

Marketing Essentials

Introduction

Marketing plan is a detailed paper that let the reader understand that who are the customers and what is going to be delivered to them at what cost. This is done by seeking for creative ways to market your business. It can be expected that the devised plan will actually work when it is equipped with all required marketing strategies and financial aspects indulged in it efficiently.

Financial Summary

At the time of making marketing plan it s much essential to look at the financial trends of the organisation which are helpful for letting the marketer understand that what are the financial aspects which must be taken in account. By having a good understanding of the fact related to the financial dynamics make it possible to take corrective actions without affecting the organisation's profitability and risk bearing capacity.

The financial picture which we can see after looking at the financial report of Body Shop reveals that the total incoming resources of the organisation have declined with 6.168% from the year 2011 to 2012. The cost which is incurred in the generation of funds has also been decreased with almost 3% along with the decrease in the expenses made on the charitable activities with such a big decline of more than 18%. The fixed asset of the organisation has also declined with 27% which is not a good movement at all for the organisation's overall well being.

These declines are not showing a very good picture of the organisation's financial position, as there are overall declining trend in the organisation which is reflecting in the financial ...