MARKETING DESIGN INNOVATION

Marketing Design Innovation

Abstract

As required by the assignment details; this paper will be divided in two different parts. The first part of the paper will be the actual conduction of the analysis. The second part of the paper will revolve around providing a reflective essay towards the assignment. This paper revolves around the exploration of the concepts of marketing design innovation in the practical business world. The product chosen for the purpose of discussion in this paper is Coca Cola. Coca Cola has been exceptionally innovating and has produced flavors which has surprised and pleased customers from time to time. The paper being divided in two tasks; the requirements of the assignment in both the tasks must be completely meet. The first task of the assignment is to explore the characteristics of the product chosen to assess its innovativeness and capability to meet the changing requirements of the market. On the other hand, the second task of the assignment is to provide a critical reflection of the first task of the assignment and the overall learning of the module. The entire paper is written from the viewpoint of marketing design innovation and is essentially well capable to make the readers understand the significance of the marketing design innovation and its relevance to the business world. Different strategic analysis will be made throughout the paper in order to assess the compliance of Coca Cola to the concepts of marketing design innovation. Also, the paper will provide a critical analysis of the assignment; thus making sure that every sort of biasness is avoided within the process of writing this paper. An underlying synthesis and literature is initially developed in the paper for making sure that the relevant background is provided to analyze the performance of the product chosen. After the completion of the synthesis and literature is done successfully, the performance and the underlying marketing design innovation of Coca Cola will be reviewed. The strategic goal of the Coca Cola is made clear to everyone working within the company to make sure that the goals are achieved and the company survives and sustain its success over a longer period of time.

Marketing Design Innovation

Task One

Task one is basically related to writing an assignment which is related to the module of marketing design innovation. Any contemporary consumer product will be chosen and provided a brief overview with.

Introduction

This paper intends to select a contemporary consumer, industrial or commercial product or service in order to explore its marketing design innovation. The reason behind my inspirations and selection of the product will be elaborated in this particular paper. This paper will provide an underlying critique to the way in which characteristics of the chosen innovative product or service has altered itself over time in order to meet the changing requirements of the market. Every product in order to become successful needs to become innovative and provide an underlying benefit to the customers to keep them ...