MARKETING DESIGN & INNOVATION

Marketing Design & Innovation



Marketing Design & Innovation

Introduction

The discussion for this report comprises of marketing designs, knowledge and innovative measures that was taken by the McDonalds to enhance their services in order to sell their products. McDonalds as a service provider, has many inspiring factors that can influence anyone to choose McDonalds. This report will explain the fundamental values that have been created by McDonalds so far and how it is derived by its clients or customers. McDonald has consistently being appropriate with its marketing strategies and its concepts in an inclusive manner that has given a result of being competitive within its market. This discussion will also enlighten the uniqueness of their service and how they have designed their characteristics in order to be appealing as compare to their competitors. McDonald is known globally and it has its operation all over the world, it is also known as a most well-known fast food chain in an international market.

The design and innovation are the key factors to achieve the competitive advantage over the competitors within the same industry of the strategies to design the product with great involvement and innovative ideas to achieve the competitive advantage over the competitors within the same industry. If strategies, such as positioning, market segmentation, branding and advertising are correctly designed, they help the companies to be competitively strong. McDonald enjoys a substantial market share also in developing countries like India, Bangladesh, Srilanka etc.

Managers To Do With Marketing

Managers around the world are distinguishing the rising need for their organizations to expand the working skills, the skills, ability and information to fight efficiently in international markets. The appearance of the widespread global economy and the impacts of the customers in global perspective, extensive competition and the urge of expansion of the business globally have derived many critical consequences that need to evaluate and organized in order to comprehend the model and strategies in international markets. The internet or electronic mean of conversation has given a new way to the business world and the level of interdependency has increased globally. Customer and the seller can meet and make their transactions in fractions of time. The internet has increased the interconnections of the state economies globally. Managers need to think about the development of skills, in order to respond effectively in certain circumstances, because ignorance in identifying may cause the overall performance of the organization. The decision makers need to realize the basic concepts of the international marketing, that facilitate to obtain an approval of the complexities of the international marketing. They also need to understand what difference these strategies make from implementing it in domestic market and to purely examine the operational strategies that differ in both cases.

Discussion

Alteration Over The Time

In the late forties, Dick and Mac McDonald were looking for ways to improve their small restaurant for motorists in San Bernardino, California. Instead of trying to change just a little business, which already allowed them to earn a decent amount - 200 ...