MARKETING DESIGN

Marketing Design and Innovation

[Name of the Course]

[Name of the Institute]

Marketing Design and Innovation

Introduction

In today's contemporary world of business, marketing is one of the key aspects in generating revenue for the company. As the definition of marketing says that it is a management process through which a company identifies, anticipates and satisfy the customers' requirement profitably. Profit plays a very crucial part when defining the actual spirit of marketing. When businesses do not perform, in terms of generating revenue, it got considered that they business is not utilizing the appropriate marketing strategies.

In this contemporary business environment, even marketing itself is not enough, many times, to generate desired revenue for a business. Marketers, of 21st Century, are in a lot of greed for innovation, thus, they continuously are practicing to perform something innovative.

To promote innovation, marketing design plays the most vital role in all. I studied emission allowance auctions, airport slot auctions, spectrum auctions, and electricity markets and reveal that how the marketing design can support innovation. Marketing design is primarily the process that how a company advertise or promotes its product's look. It is the first notion that your target audience gets of your products. It is more about how you feel when you walk into a shop rather than your feeling about the feature, content or quality of the product it is offering. One must not be wrong if it says that marketing design is primarily marketing, but it requires a left brain manager, which got expected to be a creative person, to design the ambiance, place the product, place the reinforcements so creatively that it creates a love at first sight effect on the customer.

For example, for an online website, it is primarily the colors you choose, the style of the interface, the fonts you use, the pictures you put in, the layout of your web and all other fancy stuff that you use on the website is principally the part of marketing design, everything that has a visual factor as opposed to what your visitors read.

Importance of Marketing Design

To marketing a product successfully, it is very essential to consider marketing design as a serious matter of concern in its respective marketing plan. Multinationals brand usually spend a great deal of money to pursue their marketing design so effectively that it will please the customer against the high price that he or she would going to pay for the product. As marketing design gives your customer the first impression, look or feel or your offering (i.e. product or service); thus, it plays a significant role in deriving the desired “positioning” of the product in the minds of the customers. “First impression is the last impression”, an old saying is quite true in this case. Marketing design provides a vivid image of a particular brand, product or service, which eventually creates a relative positioning of that brand, product or service in the minds of the customers.

Some marketers even think that Marketing design is beyond first impression. If a product's marketing design contradicts with ...