MARKETING COURSEWORK Marketing Coursework

Marketing Coursework

Introduction

In the Career Workshop I discovered that I required working on the following four abilities in alignment to improve my possibilities in getting and keeping a good job in enterprise after graduating.

According to general idea, career is a set of occupational experiences and functions that makes up a persons' employed life. Career administration researchers unanimously acquiesce that career administration methods have seen substantial alterations in latest times. These alterations are in direct response to the moves in the work market and the communal and economic environments in general. The alterations in approach to vocation and in vocation opportunities are being propelled by numerous factors such as globalization, information expertise, life style alterations, new association organisations, and the evolving desires of corporations. (Dewey 1933:12)

Models of learning

Kolb's Learning Process Model

Some models, such as the one by David Kolb, propose that learning occurs in a process or cycle. Each part of the learning cycle requires the use of different combinations of processing preferences. In his model, the processing dichotomies (abstract vs. concrete and action vs. reflection) are not only linked to individuals' learning preferences but also incorporated into a defined learning cycle. In his model, the learning process begins with a concrete experience. Then reflective observation occurs, followed by abstract conceptualization and active experimentation. Learners tend to prefer one part of the learning process to the other. As a result of these preferences, four learning styles are proposed: abstract conceptualization combined with active experimentation (converging learning style), concrete experience combined with reflective observation (diverging learning style), and abstract conceptualization combined with reflective observation (assimilating learning style), and concrete experience combined with active experimentation (accommodating learning style).

Peter Honey and Alan Mumford built on Kolb's work to identify four different learning styles. They proposed that learning comprises four steps: experiencing, reflecting, concluding, and planning next steps. Individuals tend to prefer one or two steps in the process over the others, so the four steps in the learning cycle link to four learning styles. The four styles include activists, who prefer to actively engage in experiences when learning; reflectors, who prefer to review or ponder experiences; theorists, who analyze and make conclusions; and pragmatists, who plan next steps. Similarly, Bernice McCarthy elaborated on Kolb's model. She linked the abstract versus concrete and action versus reflection processes to left- and right-brain functions. McCarthy proposed four learning styles within these new dimensions. In these process-based learning style models, learning styles are thought to be modifiable. Effective learners need to utilize all four steps. Learning style information helps them understand what steps they prefer and provides insights into how to develop underutilized steps.

Kolb identified four main styles of learner and developed his Learning Style Inventory (LSI) to establish an individual's relative emphasis on each of the four styles. Kolb's LSI is based on the work of John Dewey, Kurt Lewin, and Jean Piaget. John Dewey emphasized the need for learning to be grounded in experience. Kurt Lewin stressed the importance of active learning, ...