Marketing concept and philosophy

Marketing concept and philosophy

Marketing Concept and Philosophy.

Introduction

This report will help to learn about the philosophies and concepts of marketing, the model of marketing and the key strategic decisions. This will elaborate Marketing mix in different segmentations which are prevailing in the market, and the factors which are affecting the current market practices will also be covered in the later part.

Marketing Concepts and Philosophies.

The marketing concept is based on oriented and customer management system of the supply and trading activities of enterprises, including a set of goals, principles, methods and techniques of farming. The philosophy of the marketing concept comes from the fact that the key to success must be sought in the market. The aim should be to meet the needs of clients through an integrated approach and the use of special tools. The marketing concept does not give definitive answers on the part of cost reduction, quality improvement and intensification of marketing. It consists in the fact that the company must first examine the market needs and then develop a suitable solution to achieve company goals. (Peattie, 2005. 150)

Modern marketing is a philosophy of industrial activity and the concept of governance, economic management in market conditions, based on the orientation of production to meet the needs of the consumer. The modern marketing concept emerged from the evolution of external conditions and attitudes of managers in its aims, objectives and methods. In a transitional economy of world there are similar processes from the adoption of elements of marketing to focus on the basis of all philosophy and activities of the enterprise. Many enterprises formed during the planned economy, implement a permanent departure from the dictates of the manufacturer, with more attention to the concerns of consumers. (MacLeod, 2008. 25)

Marketing activities of enterprises in a certain way depends on the ownership of the enterprise and the specific organization of its production and management. Private, joint-stock enterprises have the capacity to respond quickly to market demands and make their own decisions on the effects on the elements of the marketing mix: product, production, marketing, etc. Obviously, the process of formation and development of entrepreneurship should be based on principles and techniques of modern marketing. (Esty, 2006. 95)

Marketing concept formation entrepreneurship is based on the following principles: reserves base production must be reoriented to meet the potential consumer demand; major decisions on the transformation of the basic organizational and production systems topics are accepted on the basis of marketing studies of the internal environment and market needs. On the basis of the marketing concept formation entrepreneurships produced a real marketing strategy. (Clow, 2004. 65)

The marketing strategy of entrepreneurships is a set of marketing activities aimed at addressing the enterprise by prioritizing the needs of customers. Depending on the condition of the company and the external environment of the primary tasks facing them, use different elements of the marketing process, a variety of marketing techniques. "Marketing as a global function is management of the enterprise in a market gives the ...