MARKETING CONCEPT

Organization Culture and Size Impact on Marketing Concept Implementation

Abstract

The concept of marketing is going throughout the orientation is providing the organization a much better understanding for their competitors, customers and practices of business. This paper is exploring the relationship between the business performance and the market orientation in the variety of Commercial Banks in Libya. The major focus of this study is to explore the concept of marketing in the Commercial Banks in Libya. This study is also examining the level of the orientation in the market with the relationship of organization culture and it size.

1.Introduction3

1.1 Background4

1.2 Problem Statement5

1.3 Significance of the Study5

1.4 Objective of Study6

1.5 Research Question7

1.6 Justification of the Study7

1.7 Limitation of the Study8

2.Literature9

3.Methodology11

3.1 Research Design11

3.2 Research Purpose11

3.3 Research Design11

3.4 Data Source12

3.5 Target Population12

3.6 Sample Size12

3.7 Sampling Technique13

4.Data Analysis14

5.Conclusion and Recommendations17

5.1 Conclusion17

5.2 Recommendations17

5.3 Future Research18

Introduction

1.1 Background

There is the general argument that suggested that a marketer should pay much more attention towards the needs and wants of their customers in order to achieve the strong relationship with them. The marketing concepts are considered as the most fundamental approach that defines the philosophy of marketing to achieve the goal of the organization. It is mainly depending on the target market needs and wants and delivers them only those products that full fill their desire needs in most efficient manner as compare with competitors.

The Libyan banking sector is under expanding force to enhance its services of banking (Amal, 2008). The expanding interest from the worldwide managing an account group is putting noteworthy force on Libyan banks to be more satisfactory arrangement towards promoting thought. In this manner, numerous specialists from Arabic nations contended that present speculations of the marketing idea have been improved in Western nations. Accordingly, they unequivocally reflect the disposition, qualities and convictions of the aforementioned situations. The making of an able environment decidedly requests that managers of a bank might as well give careful consideration to the extent of variables distinguished in the writing. Keeping in mind the end goal to improve promoting idea in the Libyan saving money industry the aforementioned supplemental variables have a noteworthy variable.

In different nations, the imperativeness' of the bank marketing and its part in attaining social and monetary focuses of business saving money division have been related to the entry of time. The observation about the marketing of bank and its provision through working on promoting capacity gets basic necessity for all business banks working in improving nations incorporating Libya .

Although this is suggested that the importance of marketing concepts in the organization, the purpose of this study is to examine the organizational culture and size influence on the Libyan Marketing concept implementation with investigating the small and medium sized organization.

1.2 Problem Statement

Libya is one of the most important oil producing country in the Africa in the globe and the interest is considered as important sector.

Although this is much clear that Marketing concept is the well established term in knowledge of marketing, there is little guidance that helping to ...