Marketing Communications

Marketing Communications

Differences between Marketing of Services and Marketing of Products

For marketing a service, an organization requires to instill confidence and trust in its ability that is because in spite of receiving a physical tangible product in exchange for their money, the customer is given a promised result. Marketing a business that is service-based depends more on building healthy customer relationships than marketing products does. Another difference includes the challenge of marketing of delivery of the service, which in case of marketing a service needs to ensure the consumer of quality and timely delivery of the service (Beckwith, ...